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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.


The Apartment

by The Line

New York

76 Greene Street, 3rd Floor
New York, NY 10012

+1 917 460 7196

Monday–Saturday: 11 a.m. to 7 p.m.
Sunday: 12 p.m. to 5 p.m.

A light-filled aerie in the heart of SoHo, The Apartment by The Line – New York is a place to discover and purchase some of our favorite things in the intimate setting of a home. The storied objects—encompassing fashion, home, and beauty items as well as original works of art—gain new meaning and relevance through context. Placed with an eye to both beauty and function in discrete living spaces of the floor-through loft and further explored through special events, each item is an invitation into the personal, personalized world of The Line: a carefully considered canvas for a life well-lived.

Appointments and Personal Services

Make the most of your visit to The Apartment by booking a private appointment. We’ll do our best to accommodate your schedule. An appointment is also an ideal opportunity to treat yourself to one or more of our growing range of complimentary services:

  • Build your ideal wardrobe with the assistance of a stylist
  • Explore a Personal Selection of items selected especially for you
  • Get expert assistance in selecting the perfect gifts
  • Create a wedding or other gift registry
  • Design, redesign, or furnish your personal space
  • Choose colors, materials, and/or dimensions on favorite pieces
  • To the trade (interior designers): Discover special home pieces and customization options
Contact Us

The Apartment by The Line – New York

What new meanings and functions do quintessential objects take on in an intimate domestic setting? How do storied objects relate to one another? What do they say about their owner? The answers are revealed in The Apartment by The Line – New York.

Make yourself at home amid timeless, versatile pieces that favor bold forms and materials that celebrate rather than conceal their histories.

The Apartment’s own story dates to 1872, when 76 Greene Street was just an eye-poppingly intricate sketch on the drawing board of Isaac F. Duckworth. A master of cast-iron architecture, he looked to the eclectic baroque of the Second Empire to design a “commercial palace” worthy of the flourishing dry goods company owned by Gardner Colby (whose name lives on in the Maine college he endowed). The building changed hands many times as the New York neighborhood of SoHo grew and transformed around it.

Some 150 years after the building first opened for business, its third floor has been reborn as the light-filled home of a discerning woman who appreciates a finely tailored jacket as much as a bespoke velvet sofa. The airy yet cozy living room, bounded on one side by an original Corinthian column and on another by a wall of large windows, is a considered collection of textures, forms, and eras. Beyond the kitchen and dining room, the lacquered box of a walk-in closet is part inner sanctum, part loft divider. Pass through it find the bedroom and bath, which take full advantage of the eastern exposure.


Monday–Saturday: 11 a.m. to 7 p.m.
Sunday: 12 p.m. to 5 p.m.


Exclusive to The Line—New York: Circumference beauty goods, AGMES venetian glass jewelry and home objects.