The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2010
Founder
Yasmine Eslami
Origin
Paris

Yasmine Eslami studied at Studio Berçot before working as a designer for Vivienne Westwood and as a stylist for the likes of Purple, GQ, and Tank. Her eponymous lingerie line, launched as a capsule collection, is composed of precise, sexy styles in an essential color palette. Materials range from flowered tulle and lace to cotton voile and cotton jersey, with and without embroidery.

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