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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2014
Founder
JP Williams and Allison Muench Williams
Origin
New York City

Wms & Co. offers everyday objects elevated by design and influenced by history. Each detail is carefully considered to create exquisitely practical tools for your desk and your life. “Use them often and they will acquire the rich patina of service,” advise founders JP Williams and Allison Muench Williams. “We think they provide an intimate, personalized, and deliciously offline experience that can be hard to come by these days.”