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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.


Vintage Levi's by What Goes Around Comes Around

Gerard Maione and Seth Weisser
New York City and Los Angeles

What Goes Around Comes Around originated as a meticulously edited vintage boutique in New York’s SoHo. Today the company’s creative hubs include a Los Angeles outpost as well as a vast archive in New Jersey that is a vital resource for the fashion industry. Among the extensive collection of clothing and textiles is a rich trove of vintage denim, from which we've selected various styles of worn-just-right Levi’s.