- Demna Gvasalia
Founded by seven graduates of Antwerp’s Royal Academy of Fine Arts who came together while working at Maison Margiela, Vetements burst onto the scene with an approach that deconstructs the familiar and reassembles it in ways that challenge conventions of clothing and of fashion itself.
The collective is led by Demna Gvasalia. “I’m driven by making fashion that has a place in the real world,” says the Georgian designer, who in October 2015 was named artistic director or Balenciaga. “The attitude is in the clothes themselves.”