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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2014
Origin
Paris
Designer
Demna Gvasalia

Founded by seven graduates of Antwerp’s Royal Academy of Fine Arts who came together while working at Maison Margiela, Vetements burst onto the scene with an approach that deconstructs the familiar and reassembles it in ways that challenge conventions of clothing and of fashion itself.

The collective is led by Demna Gvasalia. “I’m driven by making fashion that has a place in the real world,” says the Georgian designer, who in October 2015 was named artistic director or Balenciaga. “The attitude is in the clothes themselves.”