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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1903
Founder
Virgilio Valobra
Origin
Genoa, Italy

Virgilio Valobra founded his Genoa factory to preserve the traditions and techniques of the eighteenth-century soap masters that flourished along the coast from Portofino to Marseille. Valobra relies on the ancient soapmaking method of “boiling to the strength” while continuing to enrich its precious formulas.