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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Founder
Kiho Watanabe
Origin
Tokyo
Designer
2009

Tokyo's star beautician Kiho Watanabe began Uka after the success of her six salons. The nail and hair oils are aimed at turning acts of otherwise mundane beauty maintenance into an addictive daily rituals. Her signature frosted vial features a spray nozzle for hair and a travel-ready rollerball for nails. Each nail oil is named for a time of day, while the hair oils are named for a weather-related mood or moment.