The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Elin Kling and Karl Lindman
New York City

A “refined yet casual luxury” is the breezy signature aesthetic of Totême, the clothing line created by Swedish couple Elin Kling and Karl Lindman. The influence of their native country can be felt throughout the debut collection, which is grounded in seasonless neutrals and accented with red-orange and racing green. Notes Kling, “We strive to combine a certain Scandinavian element with a more refined, continental approach.”

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