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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2011
Founder
Nadine Abramcyk and Adair Ilyinsky
Origin
New York

New York natives, Nadine Abramcyk and Adair Ilyinsky, founded Tenoverten salons and nail polish in response to the lack of nontoxic beauty parlor options in their Tribeca neighborhood. Their cruelty-free, vegan, and non-toxic polishes are formulated to promote stronger, healthier nails and each shade pays homage to their home town with its name after a Manhattan street. All Tenoverten products are made in the USA and 8-free without any formaldehyde, dibutyl phthalate (DBP), toluene, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate (TPHP).