The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2009
Founder
Sunday Riley
Origin
Houston, Texas

While working in cosmetics labs, Sunday Riley saw a gap in the marketplace for scientifically advanced, high-performance formulas that made use of pure, potent botanicals. So in 2007 she assembled a team of cosmetic chemists and set to work developing products of her own, beginning with cutting-edge skincare formulations. “Results are really our number one concern, and I’m impatient,” says Riley. “I like things to work immediately—the faster, the better.”

4 products