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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2009
Founder
Soyun Shin
Origin
Los Angeles

Designer Soyun Shin created Soyer for “women with a taste for effortlessly chic, luxurious pieces with a touch of the avant-garde.” Designed and constructed with imported Italian yarns and soft cashmere blends, the pieces offer a modern take on sweater dressing.