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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2012
Founder
Isaac Friedman-Heiman, Shaun Kasperbauer, and Luft Tanaka
Origin
New York City

With a growing roster of young designers, Souda (pronounced “soh-duh”) manufactures furniture, lighting, and home decor that marries handmade and industrial techniques. The name loosely translates to “Oh yeah!” in Japanese: a fitting moniker for a company whose products are strikingly new yet immediately at home in both residential and commercial spaces.