The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1987
Founder
Axel and Serge Van den Bossche
Origin
Kontich, Belgium

Formed when brothers Axel and Serge Van den Bossche decided to take over their mother’s business, Serax began with a series of flower pots and now produces a collection of some 4,000 objects for the home. The company works with leading designers from Belgium and beyond, including Marie Michielssen, Roel Vandebeek, Moniek Vanden Berghe, and Roos van de Velde.

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