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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2001
Founder
Stella McCartney
Origin
Paris, France
Designer
Clare Waight Keller

Established in 2001, under the creative direction of Stella McCartney, See by Chloé is the younger, wear-everyday collection from French luxury brand Chloé. The collection stays true to Chloé's '70s-inspired and dreamy aesthetic, featuring an array of airy dresses, tailored trousers, and the occasional fringe or tassel. Clare Waight Keller oversees the diffusion line and is responsible for its ongoing success—most notably in the "it factor" of the label's shoes and handbags.