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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Irving and Jack Schott
New York City

The Schott brothers opened their small shop on New York City’s Lower East Side determined to eschew trends and to make outerwear of the highest possible quality. They started with raincoats and were soon revolutionizing the way Americans dressed for the outdoors with the pioneering addition of zippers. In 1928, Irving Schott designed and produced the first leather motorcycle jacket: the iconic Perfecto, named for Schott’s cigar of choice. Now owned and operated by the third and fourth generations of the Schott family, the company still manufactures its clothing in the United States, where it is cut and sewn by trained craftspeople.