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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2008
Founder
Jenny Haik
Origin
Miami

Memories of childhood years spent in Tunisia led veteran fashion designer Jenny Haik to revisit the rich traditions of the region, from the unique setting of the hammam to ritual body-care practices, and interpret them for a modern audience through Scents & Feel. The company’s signature fouta towels—lightweight, highly absorbent, and quick to dry—are hand-woven on looms using natural cotton to create a dimensional weave that feels cool and soft against the skin.