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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1997
Founder
Sacha Mitic and Juan Rosenlind
Origin
Stockholm

Combining a Swedish take on simplicity with innovation fueled by hearty sea plants, Sacha Mitic and Juan Rosenlind’s Sachajuan burst onto the global hair care market less than a decade ago with powerful products that deliver on their promises. The elegantly understated bottles are packed with proteins and minerals extracted from algae as well as active ingredients selected to infuse hair with radiance, volume, and strength. The company prides itself on “simple and straightforward formulas that blend serious technological innovation with luxury for results that are immediate, unparalleled, and unbelievably beautiful.”