The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2004
Founder
Josh Kritzer
Origin
Los Angeles

“The right lighting elevates the senses and transcends the ordinary,” says Josh Kritzer. His Rewire gallery offers custom lighting as well as an extensive collection of 20th-century vintage pieces from the likes of Arredoluce, Stilnovo, Paavo Tynell, and Fontana Arte.

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