The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2009
Founder
Garrett Markenson
Origin
Valencia, California

Born out of hairdresser Garrett Markenson’s passion for the art of hair and curiosity for chemistry, Reverie is dedicated to creating organic products that are as beautiful to look at as they are nourishing. “I wanted to create something beautiful for the salon and vanities, and to contribute to the integrity of our industry and craft,” he says. “Reverie is an authentic reflection of my taste and experience.”

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