The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2013
Founder
Alia Raza and Ezra Woods
Origin
Los Angeles

Régime des Fleurs communicates the profundity of flowers. A shared love for all things floral is what first brought together filmmaker Alia Raza and stylist Ezra Woods, and the friends soon began combining exquisite natural flower extractions for their personal use. These early experiments revealed a host of mutual obsessions and favorite references, from a nostalgia for the fresh and bold aesthetic of the early 1990s to a fascination with the insights of classical mythology. Out of this creative exchange, Régime des Fleurs took form.

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