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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2012
Founder
Daniel Brix Hesselager and Philip Lotko
Origin
Egå, Denmark

Inspired by the wet weather and rich design heritage of Scandinavia, Rains merges traditional methods with innovative techniques to reinterpret the traditional rubber raincoat. The Danish company creates waterproof outerwear that is understated, considered, and made to last beyond the rainy season.