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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2014
Founder
Michael Gordon
Origin
New York City

“Less is more” is the guiding principle of Purely Perfect, a minimalist approach to haircare created by Michael Gordon. The founder and former president of Bumble and Bumble seeks to do away with the unnecessary—vitality-stripping sulfates and detergents as well as your shelf of shampoos, mousses, sprays, and masks—in favor of a universal, two-in-one cleanser/conditioner and a pair of styling products that can do the work of a dozen conventional products.