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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2012
Founder
Lotte Fynboe
Origin
Herning, Denmark

Named for the registration prefix—“OY”—that appears on all Danish civil aircraft, OYOY looks to classic Scandinavian designs and the aesthetic simplicity of Japan as inspiration for functional products made of fine materials. Founder Lotte Fynboe draws upon her studies at VIA Design (formerly known as Teko), where she specialized in furniture design and interior design, to realize her less-is-more philosophy.

SOLD OUT/CALL STORE
LOEF051011068

* This item may be available at The Apartment by The Line.

Los Angeles: +1 323 746 5056
Monday–Saturday: 10 a.m. to 6 p.m.

New York: +1 917 460 7196
Monday–Saturday: 11 a.m. to 7 p.m.

More Details SOLD OUT
SOLD OUT/CALL STORE
LOEF051011068

* This item may be available at The Apartment by The Line.

Los Angeles: +1 323 746 5056
Monday–Saturday: 10 a.m. to 6 p.m.

New York: +1 917 460 7196
Monday–Saturday: 11 a.m. to 7 p.m.

More Details SOLD OUT