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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2009
Founder
Heather Sielaff
Origin
Portland, Oregon

Heather Sielaff describes her company, OLO, as a “tiny fragrance line based in Portland, Oregon.” We call it tiny but mighty. The self-taught perfumer hand blends each fragrance—mixing fractionated coconut oil, essential oils, key accords, and absolutes—and bottles it to order. Among our favorite OLO scents are one designed to ward off the gloom of rainy season (Dark Wave) and another in which Sielaff has found a way to bottle springtime in the Pacific Northwest (Dafne).