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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1971
Founder
Karen and Tom Benjamin
Origin
Boulder, Colorado

Family-owned Mountain Ocean’s Skin Trip moisturizer was created by Karen Benjamin in the high, dry climate of Colorado’s Rocky Mountains, one of the few places on earth where you can get windburn, sunburn, and frostbite—in the same day.

Powered by coconut oil, with its antimicrobial, antioxidant, antifungal, antibacterial, and soothing properties, the fast-absorbing lotion soon became a cult favorite and spawned a spin-off soap. Both products have pH-balanced formulas that contain whole natural ingredients, emulsifiers derived from natural and organic sources, and no harsh preservatives.