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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2005
Founder
Yuka and Kaz Morihata
Origin
Philadelphia

Morihata is a Japanese design, culture, and lifestyle goods importing and distribution company. Its mission is to introduce traditional and contemporary Japanese aesthetics to overseas markets through products that embody superior craftsmanship, timeless design, and efficient use of materials.