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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Earl Franco Cella di Rivara
Florence, Italy

Florence-based Marvis combines minty freshness with la dolce vita in its unmistakably exuberant toothpastes, packed into beautiful aluminum tubes. The latest addition to the Marvis family, an alcohol-free mouthwash infused with tingle-inducing herbal extracts, remains curiously strong even when diluted from concentrate.
The Marvis brand was first registered in 1958 by one Earl Franco Cella di Rivara and dusted off four decades later by its current owners. What remains unchanged is the focus on “the pleasure of flavor” that turns a daily ritual into a pleasure. Notes Laura Cardelli of Marvis, “It is a scent for the mouth, and a stylish icon for the eyes.”