- Earl Franco Cella di Rivara
- Florence, Italy
Florence-based Marvis combines minty freshness with la dolce vita in its unmistakably exuberant toothpastes, packed into beautiful aluminum tubes. The latest addition to the Marvis family, an alcohol-free mouthwash infused with tingle-inducing herbal extracts, remains curiously strong even when diluted from concentrate.
The Marvis brand was first registered in 1958 by one Earl Franco Cella di Rivara and dusted off four decades later by its current owners. What remains unchanged is the focus on “the pleasure of flavor” that turns a daily ritual into a pleasure. Notes Laura Cardelli of Marvis, “It is a scent for the mouth, and a stylish icon for the eyes.”