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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2012
Founder
Elise Pioch
Origin
Botany, New South Wales, Australia

Named for the founder’s grandfather, Andre Balzac, a distant relative of French novelist and playwright Honoré de Balzac, Maison Balzac is a collection of perfumed soy candles that are handmade in Australia.

The signature scents are designed to be both beautiful and sentimental, often evoking scents from Pioch’s childhood in the south of France. “Candlemaking for me is a way to create perfumes linked to memories, and share them,” she says. “They are like Proust’s madeleine for me!”