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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2009
Founder
Michèle Evrard
Origin
Paris

Trained as a pharmacist, Michèle Evrard spent nearly two decades in the cosmetics industry before founding M.E. SkinLab. Her small but powerful line of skincare products began with Baume 27, named for its blend of 27 active ingredients that work to repair and regenerate skin cells.

All M.E. SkinLab products are formulated around Centella asiatica, a plant with extraordinary properties. “The philosophy is to uncomplicate a skincare regime. Keep it simple—and effective,” says Evrard, whose three-step process consists of cleansing, moisturizing, and repairing. “It is based on my training as a pharmacist and my experience in cosmetics, but more essentially on my own needs and expectations when it comes to skincare.”