Trained as a pharmacist, Michèle Evrard spent nearly two decades in the cosmetics industry before founding M.E. SkinLab. Her small but powerful line of skincare products began with Baume 27, named for its blend of 27 active ingredients that work to repair and regenerate skin cells.

All M.E. SkinLab products are formulated around Centella asiatica, a plant with extraordinary properties. “The philosophy is to uncomplicate a skincare regime. Keep it simple—and effective,” says Evrard, whose three-step process consists of cleansing, moisturizing, and repairing. “It is based on my training as a pharmacist and my experience in cosmetics, but more essentially on my own needs and expectations when it comes to skincare.”