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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.


One of the great fashion photographers of her era, Louise Dahl-Wolfe (1895–1989) pioneered the use of natural lighting in fashion photography and shooting on location and outdoors. Her elegant, beautifully composed photographs—which influenced the likes of Horst, Richard Avedon, and Irving Penn—helped to define a new American style that was wholesome yet worldly.