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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2017
Origin
New York
Designer
Lauren Rodriguez and Michael Freels

Founded in 2017, by New York-based Lauren Rodriguez and Michael Freels, LOROD reimagines classic American workwear and offers a modern take on utilitarian staples. With an emphasis on construction over ornament, a dedication to detail, and an inclination for the understated, LOROD romanticizes familiarity and refines utility. Made in New York using custom fabrics, the brand stands apart with their considered approach and distinct aesthetic.