Industry veteran Cheryl Yannotti Foland founded lilah b. after a move from New York to Northern California inspired a healthier lifestyle and overall outlook which she felt compelled to share. The cruelty-free and gentle line of beauty products is aimed at simplifying a woman’s routine. Multi-purpose cosmetics are comprised of natural, high-performance ingredients like aloe and agar to create innovative formulas without parabens, sulfates, phthalates, or synthetic fragrances. Vegan and gluten-free, lilah b. provides a finished look with fewer products.