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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Cheryl Yannotti Foland

Industry veteran Cheryl Yannotti Foland founded lilah b. after a move from New York to Northern California inspired a healthier lifestyle and overall outlook which she felt compelled to share. The cruelty-free and gentle line of beauty products is aimed at simplifying a woman’s routine. Multi-purpose cosmetics are comprised of natural, high-performance ingredients like aloe and agar to create innovative formulas without parabens, sulfates, phthalates, or synthetic fragrances. Vegan and gluten-free, lilah b. provides a finished look with fewer products.