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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2007
Founder
Liya Kebede
Origin
New York City

Model and actress Liya Kebede has a profound and personal bond with Ethiopia. Upon discovering that the indigenous weavers of her native country were struggling to stay in business, she launched Lemlem, Amharic for “to flourish” or “to bloom,” to stimulate the local craft trade. Her collection features breezy, luxuriously rustic womenswear, handwoven from natural cotton in the traditional Ethiopian style.