The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Cassandra Karinsky
Marrakech, Madrid, and Sydney, Australia

Named for the Arabic word for "everything," Kulchi is an Australian company specializing in rugs, textiles, and home goods from Morocco. Armed with years of on-the-ground knowledge and local relationships, founder Cassandra Karinsky and her team source unique and original pieces that can be customized to suit any design requirement.

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