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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Jin Soon Choi
New York City

Known for her elegant simplicity, Korean-born, New York-based Jin Soon Choi is one of the most influential nail artists in the industry. She followed up the success of her Jin Soon Hand and Foot Spas with the 2012 launch of an eponymous nail collection. The range of shades includes those named by models she regularly works with, and is “five-free” (of chemicals toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor) and formulated to ensure long wear and a shiny finish.