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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2008
Founder
Jamie Iacoli and Brian McAllister
Origin
Seattle

The design studio of Iacoli & McAllister is interested in applying material exploration and industrial processes to furniture, lighting, and design objects. "Our process is one part exploration, one part learning curve, one part affection, one part sheer strife, and one part caffeine," say the founding partners. "We also really like to travel and sleep."