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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2015
Founder
Katie Hillier and Luella Bartley
Origin
London

Longtime collaborators Katie Hillier and Luella Bartley created Hillier Bartley to be “something separate from the dictates of fashion and trends,” says Bartley. “We’re trying to do something that we believe in, that feels personal.”

Distinguished by sumptuous details and Old World charm, the ready-to-wear and accessories label is inspired by a woman who is “indie by heart, rakish and irreverent by nature, who is maturing into refinement and naturalness.”