The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Founder
Herbert Hoover
Origin
New York City

Herbert Hoover, also known as “POTUS31” in a nod to his presidential namesake, creates jewelry and sculptures in pewter, bronze, brass, and silver. Among his most popular sculptures are American snack icons, wishbones, and other bones.

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