The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1920

Helmut Newton (1920–2004) was one of the most influential photographers of the twentieth century. He first achieved international fame in the 1970s while working principally for French Vogue, and became celebrated for his controversial scenarios, bold lighting, and striking compositions in street or interior settings, rather than studios.

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