The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.
“Excellence lies in details.” Following this motto, Yorkshire-born, Paris-based James Heeley has developed an olfactory universe built upon elegance and authenticity. Each of the ever-evolving collection's unique scents is made according to the art of traditional French perfumery.