The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2002
Founder
Rolf Hay
Origin
Horsens, Denmark

Celebrating uncomplicated design, HAY strives to return Danish design to the innovative greatness of the 1950s and 1960s in a contemporary context. The company is committed to designing and producing affordable furniture and accessories, nurturing young talents, as well as “exploring the twisted minds of established designers.” In striving to design the perfect product, HAY embraces space, new technology, and society as it seeks to understand the grounds for modern life.

11 products