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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1967
Founder
Gubi and Lisbeth Olsen
Origin
Copenhagen

What began in 1967 as a way to produce Gubi Olsen’s furniture designs and sell textiles has in the past decade transformed into a global design house. Now led by Jacob Gubi, a son of the founding couple, Gubi seeks to discover overlooked icons from the past and future icons in the making.