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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2008
Founder
Keston and Jeremy Muijs
Origin
North Melbourne, Australia

Grown Alchemist is a new generation of organic skin, body, and haircare formulations. Natural technologies and transformative botanical ingredients—including collagen- and elastin-boosting actives, advanced peptides, hyaluronic acid, and powerful antioxidants—make it not only preferable but also possible to achieve real beauty results without harmful chemicals.
The company’s team of cosmetic chemists are tasked with developing formulas that are powerful enough to improve skin texture and appearance, and demonstrating the Grown Alchemist motto: “Regenerating beauty with superior results.”