The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.
Born from a union of two creative thinkers with an ardent appreciation for the color grey, Grei combines the precision of artisanal craft with bold pattern and texture to invigorate a neutral palette.