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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2014
Founder
Saskia Havekes
Origin
Sydney, Australia

Saskia Havekes refuses to choose between blooms that are beautiful and those that are fragrant. The Australian floral designer decided to take her passion beyond bouquets by developing fragrances. She tapped perfumers Sandrine Videault and Michel Roudnitska to interpret the magnolia, her favorite flower, in two different blends—one fresh and shimmering, the other lush and heady.