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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Felicia Ferrone

Felicia Ferrone began her eponymous label after years of working as an architect in Milan. Now based in Chicago, where some of her award-winning work is included in the Art Institute of Chicago’s permanent collection, she splits her time between designing Fferrone and privately commissioned work.  Entirely handcrafted, Fferrone exudes European influence, minimalist aesthetics, proportion mastery, and meticulously considered details.