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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
1865
Origin
Bourg-Charente, France

For the first century of its existence, Feret Frères specialized in the manufacture and distribution of important French and international brands of fragrance and beauty products. The company began producing its Bloc Hyalin and Hyalomiel cream in 1878 and continues to do so today, under the leadership of Alexis Cabanne, great-great-grandson of the founders.