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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

Jean Seo

Jean Seo founded évolué upon noticing a need for luxurious anti-aging beauty products that are sustainably sourced and environmentally friendly. Seo began her venture into skincare when she opened the first eco-chic beauty boutique in 2007. Ingredients are sourced all over the world—yet primarily in Madrid, Switzerland, and New Zealand where the absolute best replacements for natural fatty acids, moisture, oils, collagen, and elastin are exclusively found.