Jean Seo founded évolué upon noticing a need for luxurious anti-aging beauty products that are sustainably sourced and environmentally friendly. Seo began her venture into skincare when she opened the first eco-chic beauty boutique in 2007. Ingredients are sourced all over the world—yet primarily in Madrid, Switzerland, and New Zealand where the absolute best replacements for natural fatty acids, moisture, oils, collagen, and elastin are exclusively found.