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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2005
Origin
London
Designer
Erdem Moralioglu

Known for vibrant prints, exquisite textiles, intricate details, and meticulous craftsmanship, ERDEM embodies considered and confident femininity. Established in 2005, Canadian-born Erdem Moralioglu is now based in London and has received numerous accolades over the years for his signature juxtaposition of the delicate and the bold. Florals are a recurring motif for the brand, but not without laser-cut detailing, energetic color combinations, and a strong silhouette.