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The Line Style in Context

The Line is a modern and personal approach to retail. We bring together carefully chosen fashion, home, and beauty items and place them in context through inspiring editorial features and intimate offline shopping experiences. The thematic, seasonal, and handpicked assortments we call Selections offer another way to explore our evolving edit of things you’ll wear, use, and treasure for years to come.

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Established
2015
Founder
Bee Shapiro
Origin
Brooklyn
Designer
Jerome Epinette

When New York Times beauty columnist Bee Shapiro became pregnant with her daughter, Ellis, she found no options for the luxury fragrance lover seeking non-toxic formulations. So she created Ellis Brooklyn, which marries the creations of renowned perfumer Jerome Epinette with artisanal, natural (free of parabens and phthalates) formulations crafted in small batches in upstate New York. Each scent tells a story.